Multichannel campaign for Shell to illustrate what their customers want from the brand. With giveaway Plasticine as the medium, customers can literally ‘shape their Shell’ and post their creations online. Proximity.

Cut-through asthma safety campaign to shake complacency of 18-25 year olds; to highlight that if they are using their blue inhaler at least 3 times a week then their condition is not being managed. (They need to see their doctor for advice on using the preventative brown inhaler.) DJMPan.

Instagram version of campaign.

ECRM email for P&G online platform. Proximity.

Banner for P&G online platform. Proximity.

My own invention combining learnings about haemophilia bleeds and emerging new tech. Harrison & Star (Biolumina).

Online campaign. Havas EHS.

Facebook campaign for Fairy and Make-A-Wish charity. People are asked to share a memory of their childhood wish. Three winners have their wishes illustrated by Jackie Parsons, which are then presented to them in a frame. Proximity.

Facebook – celebrating 60 years of Max Factor Creme Puff. Proximity.

Digital & Social

Healthcare, FMCG